ActionAid -

She Wears the Cost

TikTok Campaign

Action Aid wanted to produce a hard-hitting TikTok video to support the ‘She Wears the Cost’ campaign, putting pressure on Nike to pay US$343,000 in unpaid wages and US$1 million in damages to 1200 women garment workers in Cambodia.

Creative & Art Direction: Jonty De Klerk, Akrom Binkanee

Script & Copywriting: Jonty De Klerk, Isabel Zakharova

Design & Storyboarding: Jonty De Klerk

Animation: Akrom Binkanee

Produced at Laundry Lane Video Productions

Motion Graphics

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